Brand kit · v0.1

The Printesy brand kit.

Warm white paper, sumi ink and a loud vermilion, with sky, sun, mint and lilac for play. Solid filled shapes, halftone and dither textures generated from the mark, puffy objects only where they explain the product, never a web font for CJK. Everything here is generated from packages/brand: edit the tokens or the mark, run the build, every asset updates.

Logo

Current mark: Interlock. Candidates under review are shown below; the site switches with one line in site.ts.

Clear space

Keep one quarter of the mark height free on every side. Never place the lockup on busy photography without a solid plate.

Minimum size

Mark 16 px (favicon). Lockup 24 px tall on screen, 8 mm in print.

Colors

Mark in cinnabar; wordmark in ink or paper. The dot of the i is always the accent. One-color versions for embossing and fax-grade print.

Don’t

Don’t outline, rotate, add effects or recolor the mark outside the palette. Don’t retype “printesy”: use the outlined wordmark.

Candidates

Seal

A vermilion rounded-square chop with a P cut out; the bowl is a lens with a solid pupil. Search, plus your approval.

lockup.svg · app icon · OG · wallpaper

Pinwheel

Four half-discs turning around one point, built like a Japanese kamon crest. A loop that never stops: find, fix, approve, ship.

lockup.svg · app icon · OG · wallpaper

Rise

A banded half-sun over a horizon, like the seigaiha wave: visibility rising, one band per search engine.

lockup.svg · app icon · OG · wallpaper

Interlock current

Two hooks lock into one square: you and the agent, each doing half of the work.

lockup.svg · app icon · OG · wallpaper

Bloom

Four petals around a diamond core: your site in the middle, the engines and languages around it.

lockup.svg · app icon · OG · wallpaper

Downloads

Color

Three base colors carry the brand: paper (backgrounds), ink (text) and cinnabar (the mark, primary actions). Sky, sun, mint and lilac color illustrations and states.

Paper#FFF9F0

Ink#15120E

Cinnabar#EB4628

cinnabar Brand, primary actions, the mark

50#FFF1EC

100#FFE0D6

200#FFC1AE

300#FF9478

400#FF6A47

500#EB4628

600#CC3518

700#A32810

800#6E1A0D

ink Text and dark surfaces

400#A39985

500#7A7062

600#5A5145

700#3B342B

800#241F19

900#15120E

950#0D0B08

paper Backgrounds and light surfaces

0#FFFFFF

50#FFFDF9

100#FFF9F0

200#FBF0E1

300#F1E2CC

400#DCC8AA

sky Links, data, skies

50#EEF4FF

100#DCE8FF

200#B8D0FF

300#8DB3FF

400#5F91FF

500#3D7BFF

600#2A5FD9

700#1F46A3

900#13275C

sun Highlights, autonomy: approve

50#FFF9E8

100#FFF0C2

200#FFE29A

300#FFD66B

500#FFC53D

600#F0A800

700#A87300

mint Success, autonomy: auto, hills

50#EAFBF4

100#CFF5E5

200#A8EBD2

300#74DDB6

500#2FC08F

600#1F9C72

700#16704F

800#0E4A35

lilac Languages, far mountains

50#F5F2FF

100#ECE6FF

200#D9D0FF

300#BFB0FF

500#9B87FF

600#7A63F0

700#5A45C4

Typography

Geist for display and the wordmark (the accent phrase in a headline is the same face in vermilion), Inter for reading, Geist Mono for tools and rule ids. CJK uses the system stack.

Display · Geist 700

Rank in every engine.

Accent · Geist 700 in vermilion

In every language.

Body · Inter

Printesy audits every build, prepares the fixes and waits for your approval.

Mono · Geist Mono

i18n/hreflang-reciprocal

CJK · system stack

简体繁體 한국어 日本語

5xlEvery engine

4xlEvery engine

3xlEvery engine

2xlEvery engine

xlEvery engine

lgEvery engine

mdEvery engine

smEvery engine

xsEvery engine

Components

Pill buttons, square-cornered badges, 20 px cards. One primary button per view.

Primary Ink Secondary Ghost

livenexterrorchipaudit.build

window

$ printesy audit --dist ./dist

Card

Surface, 1 px border, radius lg.

Illustration

Puffy objects: one filled shape, its darker copy below for depth, one highlight; used only where they carry meaning (the loop). Markets get a generated texture each, not a landmark scene. Third-party tiles use Simple Icons (CC0); engines without a free icon get a name tile.

Market textures

Tiles

Google

Baidu

Naver

Google Search Console

Google Analytics

Claude

Cursor

GitHub

GitHub Actions

Cloudflare

Vercel

Astro

Next.js

Hugo

WordPress

Strapi

WeChat

LINE

KakaoTalk

Zalo

Xiaohongshu

Bing

Yandex

Yahoo! JAPAN

Seznam

IndexNow

Cốc Cốc

DataForSEO

Pattern and texture

A halftone screen of the mark is the brand texture: behind product moments, on ink panels, in wallpapers and the OG image. Dots, never gradients-for-the-sake-of-it, and texture instead of decorative icons.

dot grid · 20 px

grid · 48 px

halftone screen

mark repeat

halftone texture · SVG ↓texture on ink · SVG ↓topography · SVG ↓halftone falloff · SVG ↓